STRATEGY IN PRACTICE
The thinking behind the work.
Client stories belong here when they can be supported by evidence. Until then, these illustrative briefs show how an engagement could be structured.
No client names, results, or testimonials are represented. Actual case studies require client permission, a defined measurement period, and source-backed results.
SAMPLE BRIEF 01 / eCOMMERCE
A first affiliate program,
built with intention.
The scenario
A DTC brand has an established product and repeat customers, but no formal affiliate channel. The question is whether a partner program can fit its margins and operating capacity.
The proposed approach
Review unit economics and tracking. Define eligible products, commissions, partner rules, and a launch cohort. Prepare onboarding materials and a reporting baseline before recruitment.
What we would measure
Approved and activated partners, time to first qualified referral, net sales after returns, new-customer share where available, and contribution after commissions and fees.
Outcome: not measured. This is a planning example.
SAMPLE BRIEF 02 / PARTNER DEVELOPMENT
A more deliberate
publisher mix.
The scenario
An existing program depends on a small set of promotional partners. The brand wants to explore relevant content publishers without assuming that partner count alone will drive growth.
The proposed approach
Map the customer’s research journey. Build a qualified prospect list, assess audience fit and commercial terms, and test a focused outreach sequence with useful brand resources.
What we would measure
Qualification quality, response and activation rates, engaged referral traffic, approved orders, and concentration by publisher type. Attribution and incremental impact would be reviewed separately.
Outcome: not measured. This is a planning example.
A CONVERSATION, NOT A SALES PITCH
Build the channel
your brand deserves.
Tell us where your brand is today.
We’ll explore where partnerships could take it.